If you're a business owner or marketer serious about maximising ROI at tradeshows, it’s important to consider all aspects of a customer’s experience. Exhibition events gather a variety of vendors under one roof, influencing buying decisions and offering a prime opportunity to engage with your brand. With over 25 years of attending Tradeshows and working with our customers to create bespoke stall spaces, here are considerations when designing your stall layout:

Customer-Centric Design

First impressions matter. Your booth or display needs to make an immediate impact on attendees. It’s not just about flashy designs; it’s about appealing to the potential customer's emotions and imagination.

Your booth design should be intuitive, with every element working together to convey a clear message: how your product or service benefits the customer's business. Here’s our tricks of the trade:

• Ensure your brand is featured high enough to be seen over crowds: Using hanging banners, fabric expo kits with branded headers, or simply using retractable banners and exhibition backdrops will ensure that expo attendees will see your brand as they’re approaching, and be more likely to cross crowds to engage with your business offering..
  
  
• Use tiered displays to arrange your merchandise: Tiered displays create a hierarchy for displaying product, creating a unique aesthetic display. Paper plinths are ideal for trade displays, as they can support up to 50kg, are lightweight and pack down easily.
  
  
• Display printed material for passersby to takeaway: A well-designed brochure can leave a lasting impression on potential customers as they can refer to it later, ensuring your brand remains top-of-mind long after the trade show has ended. Borchure Holders come in a variety of styles including portable brochure holders, tabletop brochure holders, or invest in a customisable brochure and poster display.
  
  

Focus on Comfort

Spending all day at a trade show can be exhausting, and attendees appreciate a brief respite. Incorporating displays that encourage visitors to relax and stay in your booth for longer with help to engage them deeply.

Charging stations - Offering the convenience of charging items at your site helps to not only keep customers nearby for longer but encourages return trips.

Paper Stools and Bench Seating – The P-Line furniture range is ideal for tradeshows as the products are lightweight and easily portable, and when set up the seating options can support up to 200kg per seat on the benches and 300kg on the stools.

Illuminate your Brand

Digital signage helps to illuminate your booth while also providing more comprehensive information. Unlike posters with static information, using digital displays enables you to showcase an infinite amount of information in different mediums. How you mount your screens is important; ensure that your digital screens are safely installed onto crowd-safe stands.

Plasma Screen Stands – Dual TV stands are lightweight portable displays, breaking down small to fit within the included carrying case for transport between events.

Single Screen Mount – Single screen displays are ideal for small spaces, ensure that the area feels organised and open.

By focusing on the customer’s experience and understanding the latest trends in trade show design, you can create a compelling and engaging stall that stands out. Implementing the above considerations to not only attract potential customers but also to leave a lasting impression that ensures your brand remains memorable long after the event.

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